At this time of year most people’s mailboxes are getting overwhelmed with catalogs and direct mail pieces, so if you are trying to reach potential customers, you are going to need to be sure that your direct mail stands out among all the others they are receiving. The good news is that this is actually a very good time to use direct mail because people are often more attentive to their mail during the holidays.
One avenue for direct mail is a postcard. Not only does it cost less per mail piece to ship, but someone in a rush to get their holiday activities accomplished is more likely to keep their eyes on a postcard, whereas an envelope that they needed to open might be ignored. If you do want to send something in an envelope, there is a way that you can draw attention to it- make it lumpy! Ever wonder why some charities send out a nickel affixed to a mailing? Have you ever been able to resist opening it and keeping that nickel? Most people can’t and that gets the envelope opened and a better chance of the message inside being read.
The holidays are also a great time to set your direct mail as something they are sure to open- a holiday greeting card! This is a very effective way to thank your clients and keep them thinking about you. After all, isn’t that one of the purposes of direct mail?
There are other factors that can influence whether your direct mail is given the attention you hope for. At Mail Box & Pack, we offer direct mail services that can increase your response rates, starting with having the best possible mailing list possible. Contact us today for a free, no-obligation quote on our direct mail services.