3 Ways to Make Direct Mail More Effective

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With so many advertisements and marketing tools out there, you might be wondering what you can do to help your company gain a more competitive advantage. Here at Mail Box & Pack, we have seen the power of advertising through direct mail, and we have also seen just how effective these methods can be! If you are wondering what you can do to improve the effectiveness of your direct mail, then our team here at Mail Box & Pack has a few ideas that can be helpful for you.

3 Ways to Make Direct Mail More Effective

First, try to avoid the gimmicks that everyone else is using and make something unique. Lots of words with bold lettering, capital letters or an excessive amount of exclamation points do not go over well with your average person since they feel they are being shouted at. Instead, try for clever, strategic wording of your flyer with a readable font.

Second, think about the direct mail that you yourself get and use it for research material! Separate your direct mail into two piles: those that you like and those that you don’t. Now study the pile that made you want to take a second look. What was it about those pieces of direct mail? Was it the colors? The wording? The overall message? Use this information to better your own direct mail.

Finally, make your direct mail easy! One of the best things that you can do when it comes to selling anything is to make it easy for the consumer to read and then act. For example, a postcard with an easily visible number removes the obstructing envelope and makes it easy for your consumer to call you.

For more ideas about direct mail, please give us a call today! We would love to hear from you.