Reliant Mailing Services is dedicated to working with small and medium businesses like yours to create direct mail marketing that gets results. We see direct mail marketing as an investment in your business and we are here to help you get the highest possible rate of return on that investment.
Why Direct Mail?
Direct Mail allows you to get your message directly to the people who are most likely to respond to it for a fraction of the cost of television, radio, newspaper or yellow pages. Nevertheless, many direct mail marketing campaigns fail dismally because they are not executed properly.
You’ve Tried it Before and It Hasn’t Worked?
Here is an unfortunate story that happens far too often in the mailing business. A business owner or decision-maker decides that it’s time to start growing their business. They have heard that direct mail is the most cost-effective way to market a business and so they either hire an expensive designer or come up with a design themselves, print up several thousand cards and take them to a mailer and have them sent out. A week later, they realize that they haven’t gotten a single call and now they are several hundred dollars (or worse) in the hole with absolutely nothing to show for it. How does this happen?
Most Mailing Service Providers Can’t (or Won’t) Invest the Time and Effort it Takes to Make Your Marketing Succeed
Many mailers are really printers who provide mailing services as an add-on. While they may have a thorough understanding of the print and design process, when it come to getting the message to your customers, they don’t have sufficient knowledge of the postal system or the ability to effectively identify and target your market.
Why Reliant Mailing Services?
Our primary business is Mail and we take it very seriously. We regularly update our software and the skills of our people to stay current on technological and regulatory changes. More importantly, we also take the time to read marketing materials and to study the responses that our customers get so that we are always becoming better small-business marketers.
Reliant Mailing is Different Because Small and Medium Businesses Are Our Business, Not Just a Stepping Stone to Something Bigger
Our mission is to create direct mail marketing campaigns that work for our customers. We understand that direct mail, like any advertising, only makes sense if it generates profit. We firmly believe in building consistent, cost-effective strategies that regularly generate leads and steadily build revenue for our customers. We will take the time to learn about what makes your company marketable and develop a plan for growing your business.
Growing Small Businesses Is What Drives Us
Direct Mail Services For Your Business
- Mailing Lists: We will work with you to generate a list that conforms to your target market and puts your message in the hands of the people who are most likely to respond to it. We can generate business and consumer lists based on a number of demographics including household income, yearly revenue, home values and even hobbies.
- List Preparation (CASS and NCOALink): Our PAVE-certified software will update your list against the most recent USPS published address databases. This process includes CASS certification and Delivery Point Validation (DPV) which ensures the highest possible delivery rate for your mail. We also utilize NCOALink to ensure that your list complies with the new National Change of Address (NCOA) requirements for bulk mailings. This process improves deliverability by updating the addresses of individuals and businesses on your list who have moved and filed Change of Address forms with the Post Office. Additionally, we can provide other data services such as duplicate removal, data entry and data scrubbing.
- Mailroom Services: Whether it’s tabbing, addressing, barcoding or inserting, we can provide the services necessary to get your piece to its destination at the lowest possible postage rate. Best of all, we help you avoid costly mistakes that can cause your mail to be rejected or penalized by the Post Office.
- Variable Data Printing: We offer digital document generation services and variable data printing. Variable data printing can increase response rates by 30% or more on your next mailing!
Contact us today for a free, no-obligation quote on any of our services.
United Way of Henderson County – Hendersonville NC
“Reliant Mailing handled our annual direct mail to our donors. As a non-profit, we appreciated their efforts to go the extra mile to find ways to make this process as efficient and cost-effective as possible. The results speak for themselves with our highest return on investment ever for our mailed appeal. Kyle at Reliant is professional, courteous and committed to our community.”
Director of Resource Development and Marketing
United Way of Henderson County
Four Seasons Compassion for Life – Flat Rock NC
“Since we started using Reliant Mailing Services in 2011 we have seen the net returns on our fundraising appeals increase by more than 300%! Reliant Mailing helped us to take advantage of all of the postage discounts available to nonprofit organizations like ours and has been invaluable in navigating the US Postal Services’ rules and regulations. They also helped to advise us on crafting a mail piece that has been both cost-effective and impactful. It’s a good feeling to know that, when we turn our work over to Reliant Mailing, it will be done right, on time and it will get results.”
Director of Development
Four Seasons Compassion for Life
Hendersonville Pediatric Dentistry – Hendersonville
Thanks to Reliant Mailing Services for our great mailer! We have already had a great response and looking forward to doing more mailers in the future.”
Andrew S. Mckenzie, DDS
Hendersonville Pediatric Dentistry
“Thank you so much Reliant for our postcard mailer. I have been so impressed with Kyle, the design, and the efficiency of the process. We can’t wait to do more mailers in the future!”
Hendersonville Pediatric Dentistry
Summit Marketing Group – Hendersonville NC
The folks at Reliant Mailing Services are great to work with. They are dependable, accurate, flexible and always meet the delivery deadlines they promise.”
Summit Marketing Group
Chamber of Commerce – Hendersonville NC
“Reliant Mailing currently coordinates the delivery of our membership magazine, Leading Edge. Thanks to Reliant we have been able to communicate with our members in the most efficient and affordable manner possible.”
Henderson County Chamber of Commerce
Kenmure Property Owners Association – Flat Rock
“Once a year Kenmure Property Association holds an election for new board members. This process involves printing bios on each candidate, ballot cards, instructions for voting, a letter from the KPOA president, and our next year’s proposed budget. The date of mailing this package is strictly adhered to. Reliant Mailing was able to get the various sheets printed, envelopes stuffed, envelopes labeled, and packets mailed right on schedule. He was also responsive to last minute changes we needed to some of the documents.
We have used several printing companies in the last few years. I can honestly say that Reliant Mailing has been easy to work with on all occasions. He has good ideas if we are not sure about how to approach a page layout, use various colored sheets to draw attention to certain information, and he always keeps the bottom line in sight. We feel that Reliant Mailing has good competitive prices which we really appreciate. Kyle is extremely conscientious and is easy to work with on any project.”
Kenmure Property Owners Association
Reality Based Management – Asheville NC
“If you are looking for a mailing service or currently are using one that does not meet these standards I would highly recommend Reliant Mailing Services. In 25 years of business we have never found a mailing service that has treated us and our promotional mailings with more respect, customer service, quality, timeliness and accuracy. We teach management so it is a special pleasure to work with a company that consistently demonstrates excellent business practices and principles.”
Dennis DeSimone, MS
Reality Based Management
Smarter Signs – Hendersonville NC
“I run a small mail order sign business. 97% of our outbound marketing occurs through the US Mail, the other 3% is email. I have known and worked with Kyle Bartley for the last 3 years. Kyle is always VERY attentive to our needs, he understands the ever-changing postal systems and regulations better than any direct mail person I’ve ever worked with. He routinely has a creative suggestion to tweak the process to better my response, never missed a deadline. I’ve used other mailing services
in the past and can easily and confidently say, “never again”. Our mailings are critical to our success, they HAVE to go off without a hitch on-time, every time. Thanks Kyle and Tonya for all you’ve done to help us get where we are. ”
Mountain West Construction – Flat Rock NC
“Getting so much work done has never been easier than when we work alongside Kyle Bartley with Reliant Mailing. He
listened to our needs and delivered beyond our expectations on each request, from mailing lists to the mail handling itself. We continue to use Reliant Mailing, and recommend their services to everyone.”
Mountain West Construction, Inc.