Our team at Mail Box & Pack has extensive experience in direct mail marketing, and we want to help you get the best results from your company’s direct mail campaigns. To do that, we have put together this article going over three mistakes that people often make in their direct mail efforts so that you can avoid making the same errors.
• No Goals- One mistake we often see with direct mail campaigns is sending out mailers with no clear goal. Before you begin a direct mail marketing campaign, take the time to decide what you want the campaign to accomplish—do you want to attract more walk-in traffic to your business? Generate a high turnout for an event? We recommend that you choose one goal per direct mail initiative and ensure each goal has clear metrics for success.
• No Personalization- Another mistake that people often make when it comes to direct mail is making their mailers too generic, without personalizing each one to the recipient. Our team has the right tools to insert each recipient’s name into certain types of documents, and we encourage you to take advantage of this service to make your mailers feel more personal and appealing to your target audience.
• No Call to Action- A third mistake that many people make in direct mail marketing (and marketing in general) is not including a clear call to action in their copy. Make sure the documents that you are sending out include a single, easy-to-understand call to action that tells customers what you want them to do.