Our sister company, NC Printing, has extensive experience in printing and direct mail, and we know direct mail campaigns are more effective when the documents are personalized to the recipient. Changing the name and address of each print manually is a tedious and time-consuming process, but fortunately there is a way to avoid doing this work yourself. Our team offers variable data printing services, which allow you to print multiple personalized documents in a single print run. In this article, we will go over a few key points about how this process works.
- Database Creation – In variable data printing, our team will help you create a database of all the people you want to reach in this mailing campaign. We will collect data such as the person’s name, address, and other key information and add it to a single spreadsheet. Our printing software will then reference this spreadsheet and plug the appropriate information into the corresponding fields in the document.
- Document Preparation – The other main part of variable data printing involves preparing the documents in question. You will need to compose the message you want to convey, then edit it to leave fillable fields for the recipient’s name, address, and other identifying information. As we mentioned above, our software will then plug in that information during the print run, so the printed document will read like a normal letter addressed to the individual in question.
If you have any questions about our variable data printing services, simply give us a call to learn more.