As an owner of a home-based or small business, you may be wondering if it’s worth it to invest in professional, high-quality printing services for your business cards, brochures, newsletters, and other printed marketing materials. A large percentage of the time and costs come into play as business owners search for ways to be economical in their day-to-day activities. You may think that printing your own flyers, brochures, and presentations is the way to go. I’d like you to think again, and consider the following:
Small business owners are always searching for ways to maximize their profits. This is especially true in today’s fast-paced, tight economy. Making the most of your resources — like time and toner — and eliminating unnecessary expenses are at the top of our minds. [Read more…]
On average, dental practices lose between 15 to 20 percent of their patients every year – 7 to 8 percent of those patients are those who have moved and the remaining patients leave for any number of reasons. The best way to compensate for this attrition is to continually use a marketing mix of traditional vs. internet marketing strategies designed to retain existing patients and bring in new patients.
If your business is one that uses carbonless business forms – custom work order forms, invoice forms, and custom receipt books, to name a few – you may notice that in time, the forms don’t work as well as when first printed. That’s because carbonless forms (aka NCR forms) have a shelf life that is affected by a number of different factors. For example, when exposed to extremely high temperatures, you may notice your carbonless form undergoes what we refer to as “bluing.” That’s when the microscopic dye capsules used to create the forms leak causing the paper to turn blue.